Hoteliers, Restauraters, Housekeepers, and Baristas alike Spotlighted at THAIFEX – HOREC Asia 2024

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Action-packed events, including the THAIFEX – HOREC Academy, the Thailand Ultimate Housekeeping Challenge, and the ASEAN Barista Team Championship will be held at THAIFEX  HOREC Asia 2024, 6-8 March 2024, to help raise standards and redefine the ASEAN HoReCa sector for the future.


Bangkok, Thailand, 09 February 2024 – The upcoming THAIFEX – HOREC Asia2024 trade show is a game changer for the hospitality industry sectors of hotels, restaurants, and catering (HoReCa). Groundbreaking innovations for the HoReCa sector will be presented at the exhibition alongside a series of events that will showcase current best-in-practice techniques, and immerse hospitality professionals in a deep learning experience. It all takes place 6-8 March 2024 at IMPACT Muang Thong Thani, Bangkok, Thailand.
To raise the bar for Southeast Asia’s hospitality industry professionals, the lineup of educational, competitive, and special events at THAIFEX – HOREC Asia 2024 include:

  • THAIFEX HOREC Academy

  • ThailandUltimate Housekeeping Challenge

  • ASEANBarista Team Championship

These events are designed to educate, inspire, and set new standards for hospitality professionals. They offer a unique opportunity to learn about the latest trends, products, and solutions in the hotel, restaurant, and catering (HoReCa) industry.

Mathias Kuepper, Managing Director, and VP Asia-Pacific of Koelnmesse, co- organisers of THAIFEX – HOREC Asia 2024, says: “THAIFEX – HOREC Asia 2024 promises to be an unforgettable experience for every hospitality professional. It will be remembered as the place where groundbreaking trends and innovations in the HoReCa sector have come to life.”

“With the THAIFEX – HOREC Academy, Thailand Ultimate Housekeeping Challenge, and ASEAN Barista Team Championship, we are setting new standards in hospitality excellence. It’s a unique chance to gain unparalleled insights, network with the best in the industry, and experience firsthand the future of hospitality.
Missing this event means missing out on the opportunity to elevate your skills and business to the forefront of the industry,” Mr Kuepper added.

About the Events

  1. THAIFEX- HOREC Academy

For a transformational experience, industry insiders have the opportunity to elevate their expertise at THAIFEX – HOREC Academy 2024. With 65 HORECA experts (including Matthew John Knights, Chief Hospitality Group Officer, Asset World Corporation and Dr Niramol Lindanuwat, Chief People Officer, Dusit International), 24 hours of a dynamic program, 36 live conferences, 13 live demos, and 2 live stages, it’s an event not to miss.

Specifically tailored for hotel and restaurant industry insiders, the Main Stage is a gateway to learn the latest growth strategies, hospitality & food service trends, and best practices. On the Main Stage, eight main tracks will cover core topics of industry leadership, future-proofing your business, optimising hotel performance, embracing technology and sustainability, redefining hospitality leadership, wellness trends, and the future of gastronomy.

Plus, witness seasoned experts give hands-on, compelling demonstrations at the exciting Demo Stage.

At THAIFEX – HOREC Academy, participants will gain insights from authoritative voices; learn to comprehend the dynamics of today’s HoReCa sector, and grasp what it signifies for the future.

Get ready for an enlightening experience! Prepare for a spectacular showcase with leading companies and culinary maestros. Explore interactive sessions at the Demo Stage: Boulangerie, Patisserie, Culinary, Ice-Cream Workshops, and Barista Demos.

Learn more about the THAIFEX  HOREC Academy agenda and speakers.

2. Thailand Ultimate Housekeeping Challenge

The inaugural Thailand Ultimate Housekeeping Challenge will see some one hundred skilled Thai hotel housekeepers vie for the coveted ‘Thailand Ultimate Housekeeping Champion’ title. To earn it, they will demonstrate their prowess and excellence at keeping cleanliness by competing in a Bed Making Competition, a Flower Arrangement Competition, a Towel Folding Competition, and a Speed Housekeeping Cleaning Challenge.

Helmed by four associations: Executive Housekeeper Association, Chiangmai Housekeeping Club, The Housekeepings Club of Eastern Region of Thailand and Housekeeping Management Club Phuket and Andaman, the Thailand Ultimate Housekeeping Challenge aims to foster collaboration among members and drive discussion about housekeeping standards, sustainability, and technology-driven solutions.