Iloilo City, Philippines – The biggest and the most anticipated food and beverage expo in Western Visayas is back! The third edition of MAFBEX Iloilo 2025 Eats Here (formerly IFBEX) this July 17 to 20 at the Iloilo Convention Center (ICON). Organized by Worldbex Services International (WSI), this regional leg continues to strengthen Iloilo’s growing reputation as the “City of Gastronomy,” offering a vibrant platform for culinary excellence, regional flavors, and industry growth.
MAFBEX Iloilo 2025 brings together local entrepreneurs and Micro, Small, and Medium enterprises (MSMEs), F&B professionals, culinary students, coffee and brewing community, foodies, and enthusiasts for four days of exhibits, competitions, and interactive experiences. From cutting-edge food innovations to proud regional products and delicacies, this expo provides a valuable opportunity for businesses to showcase their products, expand their network, and connect directly with their target market.
MAFBEX Iloilo 2025 offers a dynamic lineup of activities featuring both skill and innovation in the F&B industry. Key highlights include:
MAFBEX InterSchool Competitions
These competitions include 1) Table Set-Up with Centerpiece, 2) Cake Decorating, 3) Fruit and Vegetable Carving, and 4) Flair Cup –all aimed at highlighting young culinary talents of different students from Hotel and Restaurant Management schools in the Western Visayas region
MAFBEX Scoop
Located at the heart of MAFBEX grounds, this activation is a display of the latest product trends and innovations in the local F&B sector across the country.
MAFBEX Talks
These are a series of sessions led by industry experts and thought leaders to exchange insights on key topics in the F&B industry. The Bureau of Fisheries and Aquatic Resources (BFAR) and the Iloilo Coffee Board (ICB) specially prepared talks dedicated to guide growth within each of the sectors.
NEW: Iloilo Coffee Fest
As the newest event highlight for this year, the Iloilo Coffee Festival finds a new home at MAFBEX Iloilo. Organized by the Iloilo Coffee Board, the event will feature Latte Art, Brewing, and Barista competitions, all adding to the excitement of the 2025 edition. Incredible coffee skills are in the spotlight here!
Proud Local, Support Local: DA, BFAR, ICB as MAFBEX’s Partner Associations
Ultimately, MAFBEX Iloilo, as a premiere platform for the F&B industry, aims to highlight local products and support local entrepreneurs of the region. Partnered with the Department of Agriculture – Region 6, Bureau of Fisheries and Aquatic Resources – Region 6, and the Iloilo Coffee Board, the expo ensures that local MSMEs will be able to showcase their intricately made chips, snacks and other pasalubong, gourmets, coffee products, and the likes in each of their respective booths and pavilion. Surely, MAFBEX Iloilo is where top-tier local goods are found!
MAFBEX Iloilo is alongside PHILBEX Iloilo and TLEX Iloilo, making up the Iloilo Trio Show 2025, giving attendees access to a multi-industry experience that also features the latest in construction and design, and travel and leisure all under one roof.
Admission is FREE! Visitors and trade buyers can register in advance at www.mafbex.com or scan the event QR code posted on all official channels.
Discover flavors, spark collaborations, and be part of Western Visayas’ premier F&B event. For inquiries, contact our Project Head for MAFBEX Iloilo, Ms. Roselle Fernandez thru email at wsi7@worldbexevents.com or 8-656-9239 loc. 130.
About the organizer:
MAFBEX Iloilo and the Iloilo Trio 2025 is organized by the leading events and expositions management company in the country —Worldbex Services International.
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