MAFBEX at 20: Building on a Legacy of Flavor, Innovation, and Industry Growth

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Manila, Philippines – Celebrating its 20th year, the Manila Foods and Beverages Expo (MAFBEX) returns on June 10–14, 2026, from 10:00 AM to 7:00 PM at the World Trade Center Metro Manila. Since its founding in 2006, MAFBEX has grown into the country’s biggest and most anticipated food and beverage trade show—bringing together industry leaders, emerging brands, and culinary talents in one dynamic platform.

Last year’s edition set a remarkable benchmark, drawing close to 54,000 visitors and featuring over 665 booths. The strong turnout underscored MAFBEX’s continued impact and relevance—reinforcing its position not only as a crowd-drawing event, but more importantly, as a powerful B2B platform that fosters meaningful business connections across the food and beverage industry.

At its core, MAFBEX is designed to go beyond exhibitions—it is a hub for business development and industry collaboration. Its Business Matching program is a free service that assists participating companies and trade show visitors in seeking business connections and investment opportunities with ease and accuracy.

Key features such as the Franchise Zone provide a platform for aspiring entrepreneurs to explore a wide array of brands available for franchising, helping them find the right fit for their business goals. Meanwhile, the International Pavilion serves as a global culinary showcase, featuring international brands, flavors, and unique ingredients—connecting businesses with diverse audiences in the Filipino market.

Government-supported initiatives further strengthen the event’s industry impact. The Department of Trade and Industry (DTI) – MIMAROPA Pavilion highlights a diverse range of regional delicacies and artisanal products, showcasing local entrepreneurs and promoting proudly Filipino-made goods. The Young Farmers Challenge by the Department of Agriculture (DA) spotlights innovative agripreneurs and organic producers, reflecting the growing role of the youth in shaping the future of Philippine agriculture.

MAFBEX continues its tradition of culinary excellence through a dynamic lineup of showcases and competitions.

MAFBEX Cooks—Chefs of the World, puts the spotlight on renowned local and international chefs, who present their recipes and insights through engaging and comprehensive cooking demonstrations—blending entertainment with valuable industry knowledge.

The Home Chef Competition (All Star Edition) provides a platform for aspiring cooks without formal training. Participants take on a series of challenges that combine creativity and intuition in crafting their own signature masterpieces.

The Young Hoteliers’ Exposition (YHE) Culinary Competition highlights the skills of promising culinary students, encouraging them to think outside the box and develop innovative, fine dining concepts.

Adding excitement to the program is the MAFBEX Flair Cup, showcasing skillful bartending and high-energy performances that captivate audiences.

Coffee and beverage excellence also take center stage through a series of prestigious competitions, including the Philippine National Coffee Competition, ASEAN Barista Team Championship, and the MAFBEX Latte Art Competition—highlighting the growing caliber of Filipino coffee professionals on the global stage.

Complementing this is The Brew District, a dedicated space for coffee enthusiasts and industry players to explore products, equipment, and innovations within the thriving coffee sector.

Beyond competitions, MAFBEX delivers immersive and educational experiences across the show floor.

A staple of the event, MAFBEX Talks—the Young Hoteliers’ Exposition’s (YHE) accredited seminar series—offers free learning sessions covering the latest trends and comprehensive topics in the food and beverage industry, designed to inform and inspire attendees.

Meanwhile, MAFBEX Scoop showcases the most inventive and outstanding products in the market, featuring both edible and non-edible innovations that reflect the evolving landscape of the industry.

Special zones further enhance the experience. The Seafood Village by the Bureau of Fisheries and Aquatic Resources (BFAR) presents an impressive display of premium local seafood, promoting sustainability and the richness of the country’s aquatic resources.

As MAFBEX marks its 20th year, it continues to elevate its role as a cornerstone event for the food and beverage sector—bridging businesses, inspiring innovation, and creating opportunities for growth.

Building on the success of last year’s strong turnout, MAFBEX 2026 is poised to deliver an even more impactful edition—uniting key players in the industry and shaping the future of food and beverage in the Philippines.

CONTACT US:

Worldbex Services International

Email: inquire@worldbexevents.com
Tel. No.: +632 8656 9239
Address: Suite 1203 BTTC Centre 288 Ortigas Ave., Cor., Roosevelt St., Greenhills San Juan 1502 Philippines



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