In a masterful 72-hour transformation during Milan Design Week, the historic Piccolo Teatro Studio Melato became a multisensory escape that pays tribute to the brand’s philosophy of “Wellbeing through Water” – the GROHE SPA Aqua Sanctuary.
This immersive installation celebrates the restorative power of water, through architectural mastery that highlights emotional + sensory design, elevating the bathroom from a functional space into a personal retreat for an enhanced daily experience.
True to the brand’s philosophy of achieving “Wellbeing through Water”. This collaboration empowers architects and designers to create harmonious spaces that redefine expressive interiors and invite emotional interaction.
A Narrative of Three Sanctums
The Aqua Sanctuary Journey is articulated through three interconnected spaces, each highlighting the fusion of craftsmanship and water:
Sanctum I: Nature Reimagine Through Technology
At the heart of the first sanctum stood the GROHE SPA AquaTree, with its stunning fluid, organic silhouette, challenging the preconception of what a shower should look like. Inspired by nature, this biophilic approach combined with advanced three dimensional printing creates a shower which is grown rather than manufactured. Complementing this is a ceiling-suspended faucet featuring two distinct water sources, a laminar flow and a fountain spray, perfectly tailored for refined skincare rituals.
“Each branch of the GROHE SPA AquaTree shower is unique and carefully channels waters to optimum position.”
Sanctum II: The Evolution of Bespoke Harmony
Reimagining the bathroom as a fully-integrated space, it focused on absolute visual harmony through the GROHE SPA Atrio Private Collection, which featured a refined fusion of premium materials, sophisticated finishes and an exquisite palette of handle designs featuring delicate quartz inserts. A standout collaboration with the GROHE SPA x Buster + Punch merges metal hardware and lighting with water solutions for a single, cohesive design language, while the GROHE SPA Private Collection Vanity showcased the transformative essence of water and multisensory design, converging integrated steam, mist, and aromatherapy for a holistic wellbeing experience.
“Collaborating with global pioneers Caesarstone, exquisite materials were used into the GROHE SPA Atrio Private Collection faucet designs, elevating them into sculptural masterpieces.“
Sanctum III: The Symphony of Rituals
The final sanctum deconstructed the bathroom into three essential acts to distill the restorative power of water:
Preparation: Cleanses the mind and awakens the senses. The “levitating” silhouette of GROHE SPA Allure Gravity in Phantom Black with Caesarstone Vanilla Noir details mirrors this lightness, while its interchangeable inserts allow for a deeply personalized sanctuary that reflects the quiet intimacy of self-care rituals.
Relaxation: Releases all tension in the soft embrace of warm water, surrendering to the gentle ripple rhythms. The layered bath mixer design of the GROHE SPA Allure Gravity intertwines ritual with a gentle water rhythm.
Rejuvenation: Acts as a ritual of regeneration and vibrant vitality. The modular GROHE SPA Rainshower Aqua Tiles allow users to orchestrate a personalized symphony of water, while the intuitive, flush-mounted Grohtherm controls let technology recede to keep the focus entirely on your sensation.
Sustainability Meets Luxury
The Aqua Sanctuary also showcases LIXIL’s pioneering material innovations. The Allure Gravity collection explores five exquisite, sustainable materials each selected for their luxury, sensory qualities, and innovation. Besides Marine Teak, Cordovan Leather and Kintsugi, two pioneering material innovations from LIXIL are central to this exploration, like revia, a breakthrough circular material made from recycled waste, and PremiAL R100, a premium recycled aluminum. These advancements prove that environmental responsibility and luxury design can exist in perfect harmony. By giving a second life to resources, it proves that high-end aesthetics and environmental responsibility can exist in perfect harmony.
“We envisioned spaces that manifest exquisite, transcendent moments by expressing the restorative power of water,” comments Paul Flowers, Chief Design and Brand Identity Officer and Executive Vice President at LIXIL. “Consciously shaped to elevate ‘Wellbeing through Water’, the GROHE SPA Aqua Sanctuary demonstrates a profound fusion of architecture and water. Thanks to a focus on craftsmanship and the curated interplay of colours, materials and finishes, these spaces create a perfect harmony between the body and its surroundings, redefining water as a fundamental, transformative element of design.”
Bringing this vision closer to home, Filipino homebuilders and design enthusiasts can experience the pinnacle of personalization and award-winning design when they check out GROHE’s collections that feature stylish and functional pieces to make their personal space more like a sanctuary. Discover how GROHE’s collections can elevate your daily home life by visiting authorized stores or by exploring the brand’s website at www.grohe.com
About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. As part of the LIXIL portfolio, GROHE is dedicated to the values of quality, technology, design, and sustainability.
Follow GROHE on social media: Facebook (@grohephilippines) and Instagram (@grohe_ph).
About LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges. Through industry-leading brands like GROHE, American Standard, INAX, and TOSTEM, LIXIL touches the lives of more than a billion people. Learn more at www.lixil.com.
For more information, please contact:
Moira Sophia Calivozo
Brand Assistant, GROHE and INAX, Philippines
LIXIL Philippines Inc.
Mobile: 0917 851-4791
E: moirasophia1.calivozo@lixil.com
Lhea Rose Florin
Media Manager
Secret Sauce PR
Mobile: 0966-346-3486
E: leisecretsaucepr.com
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